Rob Berrisford.com

So the shit hit the fan this morning on Google with all trademarked bidding now being allowed. This was supposed to happen yesterday but it seems the flood gate only came down this morning.

I appears that Google have added all competitor keywords to their broad match. So if Apple is a broad match of Orange, now it would seem Vodafone is a broad match of BT, Apple, Woolworths and Dell. I very much doubt that Vodafone have gone out and targeted keywords like Woolworths and Dell, so Google inflicting broad match is my only explanation.

It will be interesting to see how this pans out. The Vodafone CTR on terms like Dell must be pretty low meaning they will get some high minimum bids pretty quickly. Will the big traditional search agencies keep hammering it? Chasing after every click and every £ over ride?

When will people run out of budget if they are getting enough clicks to stay in the space?

I suspect Google wont benefit from this in the long term. The search space is a mess today, they may be making more money per click but if the sponsored search listings bring up largely irrelevant results will users be more likely to click on the organics than ever before? That would be my guess.

Then again the Americans have been running on this system for a few years and it obviously hasn’t hurt Google over there.

Share This

If you enjoyed this post, make sure you subscribe to my RSS feed!

The Sunday Times Rich list came out this weekend, with the usual suspects at the top of the list, including the legend that is Roman.

A quick scan of the internet area brings up some familiar names including Duncan Camron, co-founder of MoneySupermarket (who are basically an affiliate with a sh*t load of money) at £161 Million.

Richard Goulding and Simone Perree of Play.com in at £100 million each. Though with Play.com rumored to be selling 80 copies of GTA 4 a minute, that could be going up quickly.

Andrew Michael who started Fast Hosts at 17 (now 28) in at £46M

I was slightly surprised to see our very own Jamie Harwood on the Young Rich List, for one I always thought he was well over 30. A huge congratulations to a Jamie who if you believe the numbers came in above Lewis Hamilton and John Terry.

Jamie started UK Web Media back in the early days and has never rested on his laurels, a massive congratulations to him and the team at UKWM.

The big question is, mate can i borrow a tenner?

Share This

If you enjoyed this post, make sure you subscribe to my RSS feed!

Like all the bloggers in the UK I am currently on holiday, I am taking a couple of hours off the tables and free booze to catch up on emails so I thought I would update the blog.

We flew into LA on Saturday and came across to Vegas yesterday for a few warm up nights out before fight night on Saturday.

All good fun so far, LA is a cool city. Full of beautiful and crazy people. For fans of the Hills

we stuck our heads into the Roosevelt for a few Sunday Drinks and had a night out in Area

Share This

If you enjoyed this post, make sure you subscribe to my RSS feed!

Didn’t these bad boys come round quickly? On the 5^th of June Matt and his crew will be holding the second A4U awards, which is sure to be interesting.

I am sure you all know what these awards entail, you can vote for them here and buy tickets ect here

So in the sections we can nominate I have gone for:

Best Network

Affiliate Window: Now this one was difficult, I don’t actually know many people at Affiliate Window apart from Kevin Edwards and Julia Stent and of all the major networks they are the one we do the least with by some distance.

I judged this on the back of which is the best network for all affiliates. As a larger affiliate you tend to get good access to the client side account managers at the networks, plus have regular contact with you designated account manager on the publisher team at said network. This makes it difficult for me to judge the account management strength at the networks, because I am pretty sure not every affiliate has the mobile number of many network account managers.

I have gone for Affiliate Window based purely on the likes of Shop Window (good work Amo), and other innovations in the industry. They have always made a big deal about their moral high ground and have always delivered good incremental sales for the clients I have spoken to.

Publishers Choice of Account Manager

Chris Mockford: Mainly because I have known him for years, he used to sit next to me when he was an account exec at dgm and make tea. We do quite a bit of business with buy.at and the boy wonder has always looked after us well. Good lad, massive face, lives in south London, couldn’t really vote for anyone else.

Laura you were a close call, but i am not sure you are technically an account manager

Affiliate Manager Of 2008

Ennis Al-Saiegh: Another good friend of mine now, although we don’t always see eye to eye. Ennis does a great job over at Jessops on both sides of his affiliate role. I think as a client side account manager it is just as important to sell affiliate marketing and affiliates into the business as it is to help affiliates do their job, which Ennis does very well.

Special mentions go to Chris King from BT and Grant Reid from Stream 20.

Affiliate Marketing Blog Of 2008

This will be an interesting one, I fully expect Keiron to run away with it again, mainly because he does a sterling job and for that reason I won’t be voting for him (sorry fella)

I am not sure wither to go for Paul’s no holds bard approach or J Lil’s unintentionally hilarious diet blog. To be honest, if J Lil Updated more often than once a month he would probably run away with the top prize.

Share This

If you enjoyed this post, make sure you subscribe to my RSS feed!

CK Net are pleased to announce that we have been acquired by Logicserve.

Please find the press release attached here.

There will be no change to the current management structure with myself and Chris Kelly still on hand here as per usual, we will however be able to utilize the great level of infrastructure that Logicserve already have.

“With its focus on innovative technology and high levels of personal client service, Logicserve complements our business perfectly,” said Christopher Kelly, founder of CK Net. “The acquisition instantly offers us the manpower to fully utilise the great Affilibid technology that we’ve been developing over the last 12 months, and I can’t wait to see the results for our clients. In addition, Logicserve’s technical team will accelerate the development of our new comparison and review site network, which we look forward to releasing in 2008.”

Share This

If you enjoyed this post, make sure you subscribe to my RSS feed!