Rob Berrisford.com

I had a question from a client today about sales recently and our experiences compared with their competitors. It got me thinking about the various reasons about why client’s sales change week against week.

Obviously there are the usual seasonality issues and changes to offers but apart from that, from experience, I have noticed weather having a huge affect on sales levels.

I am not sure if anyone else has noticed, but we can plot the conversion rates directly against temperature and inversely proportionally to rainfall. I.E. if it is a warm sunny day users are less likely to buy than if they can’t leave the office because it is horrible outside.

I can remember from my network days running the same report and getting the same results.

Unfortunately as a paid search affiliate users will still click on ads, they are just less likely to buy something.

This all sounds very obvious in hindsight, but do any PPC affiliates alter bids depending on the weather? Would it be worth adding it to bid management systems?

Answers on a post card!

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