Rob Berrisford.com

It is now the final day from the Affiliate Summit here in rainy Boston, I am flying back to London tomorrow night .I have been to a few seminars over the last couple of days, some more interesting than others.Yesterday (Monday) Matt Wood and I went to “PPC Super Affiliate Strategies you MUST know” from the lad at Super Affiliate mindset.First off I have a minor touch point over affiliates who call themselves “Super”.The “Super Affiliate” then proceeded to massage his own ego, by talking about how much money he earnt and how many companies he owned. I think that has its place if it is used to inspire new affiliates, but this was used merely as an ego boosting exercise.On the plus side there were some interesting sessions on “How to and How Not to Use Social Networks to Drive Performance Marketing” and a very interesting panel on “The Future of Performance marketing.I think the thing I have learnt most in Boston is that the US Affiliate Marketing industry isn’t ahead of the UK on most issues, they are still dealing with the multiple referrer idea that is constantly being discussed in the UK at the moment. I have also learnt that all bars in Boston shut at 1am, and if you want a decent night out you need to fill your hotel room with booze or start early.Finally a big thank you to Sean and Missy for the press pass to this conference, to Tyson Pearcy’s credit card company for his card not working anywhere, meaning I had to bank roll his trip to Boston and to Amy for giving me her lunch token.

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