Rob Berrisford.com

1. Small Teams Always Have a Chance
It was great to see Havant and Waterloo mucking in with the best of them at Anfield, taking the lead twice in front of the kop.

The same thing can happen in affiliate marketing, with so called small players competing with the big boys and outperforming them. The biggest example of this is PPC with affiliate competing with huge search agencies and beating them in their own backyard.

2. Form is Temporary Class is Eternal
There are only 6 teams from England’s top division left in the world’s oldest knockout football tournament. With both Derby and Man City crashing out to lower league sides in the 4th round. If football has taught us anything over the years is that form is temporary and class in eternal, all affiliates, all companies for that matter, go through bad patches and hit obstacles.

The most notable obstacle over the last 2 years has been the Google Quality Score, and before that the removal of multiple listings in Google. The point is “Class” affiliates will overcome these obstacles and excel

3. “It’s a Funny Old Game”
Football is famously a “funny old game” with things not working as you think they should do. Affiliate marketing is the same, there are affiliates with next to no technical knowledge doing very well and concepts that you would expect to die, flourishing under the idiosyncrasies of Affiliate Marketing.

4. Silly Mistakes Cost Matches
Spurs lost on Saturday to a below par Manchester United after a few dodgy moments and decisions. This can happen in Affiliate Marketing, if you don’t think things through you can end up making a bad choice and costing your team a huge amount of money.

Then again sometimes you just have to hit it and hope for luck.

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It is a week since New Years Eve and I still haven’t had a cigarette or alcoholic drink since about 7am on New Years Day.

It was a bit of a difficult week without the booze, I usually go out Thursday, Friday and Saturday night so it was a bit of a shock to the system. It hit me on Friday night, a friend of mine moved to New York on Saturday so we met him to see him off, after three lime and sodas I realised that I am not really that much fun sober. So I made my excuses and left, oh got is this what i have become?

On the up side, I have definitely lost a bit of weight, I don’t wake up with that nasty taste in my mouth that you get from smoking and I have saved a load of money.

This week will be a tester, I am going to watch Chelsea vs Everton tomorrow night and then I am using a Wild Card on Wednesday to go wine tasting with a client, which I am sure it will spiral out of control afterward.

I will have to keep my head low for the rest of the week after that, there are a few birthdays over the weekend, but I would rather stay at home than go out and be average.

If anyone has any tips for booze free entertainment, I am am all ears, though realistically I will stay at home at watch the NFL playoffs

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First off, I don’t want to talk about the football, I was at Wembely last night and it was grim!

But just to sum up the state of the national game in this country, The FA, who push their press towards thefa.com, currently own thefa.co.uk but havent set it up.

It seems to be owned by The FA, 25 Soho Square, but has different name servers from thefa.com

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