Rob Berrisford.com

Sky and Buy.at are giving all affiliates an opportunity to go on a full VIP trip to Silverstone for the grand prix on othe 6th of July. They have 5 opportunities to win, with spaces awarded for everything from top affiliate to best website.

This looks set to be a great event not only for the petrol heads, but also anyone that loves a big occasion.

There is a list below of everything you get on the day.

• Circuit and hospitality admission
• VIP wallet containing itinerary
• Centre transfer
• Reserved grandstand seating
• Balcony/ terrace viewing
• Carparking
• Chefs Table (breakfast, lunch and afternoon tea)
• Post race afternoon tea
• Champagne served all day
• Full bar
• Televisions/ Replays/ Interviews
• Souvenir programme per person
• Admission to Copse Restaurant & Marquee
• Hosts/ Hostesses/ Security

I have been lucky enough to have been to Sky hospitality before and I can tell you they know how to have a good time. I think affiliate competitions are a great incentive to take on a program and push it harder, especially when it is a money can’t buy prize like this one.

If you have any questions i am sure Chris Brown would love to hear from you at chris dot brown at buy dot at

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Well the affiliate awards have come round quickly haven’t they?

Matt and the rest of the A4U team have decided to split the expo and the awards into summer and winter events, which is a good idea I guess.

Last year someone suggested running the affiliate raspberries, but I am not sure if they ever really got off the ground.

I thought I would take up the mantle this year, maybe give out the awards in a pub the week before the main event, not sure how keen sponsors will be.

Initial thoughts around the raspberry categories are:

Biggest Ego in Affiliate Marketing, Network Side.

Biggest Ego in Affiliate Marketing, Affiliate Side.

Biggest Ego in Affiliate Marketing, Merchant Side.

Most overrated Merchant

Most overrated Network

Most overrated Affiliate

Worst Program Launch of the year

Scariest Affiliate

Worst Haircut in Affiliate marketing

Worst Dresser In Affiliate Marketing

Funniest Blog

The award for life time averageness

All nominations will be completely confidential, and the final winners will be decided by a panel. If anyone has any more suggestions for awards do pipe up.

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Sorry, email nominations to rob at ck - net dot com or via the contact page

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I would like to welcome the first guest post on this blog from Matt Brown from Hatmatic, Matt has been working in the industry for many years and has been running Hatmatic, an independent affiliate consultancy company, since leaving dgm in Dec 05.

Matt also writes a blog which he even occasionally updates.

“The Value of Tactical Incentives

Here’s an interesting one: the incentive approach. When I worked on the network side, I’d often encourage a new merchant to keep some budget aside for tactical incentives, for seasonal bonus opportunities so affiliates would feel the love and push the program that little bit harder.

Obviously the Vegas trip which Rob’s posted about is a case in point, though I think that’s one end of a wide spectrum. I have and still do work with all sorts of merchants who offer all sorts of tactical incentives, from “earn an extra 1%…” or 2 tickets to the second day at the Oval…”

I guess my interest here is what is the length of value in putting out a tactical incentive, how long does that value last? What makes an incentive exciting or valuable to affiliates? Can you build loyalty through tactical incentives or do affiliates think they are designed for a short term sales lift, and that merchants aren’t interested in building longer term loyalty through other more strategic approaches.

Be interested in any thoughts. “

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The winners of BuyaGift’s famous Las Vegas competition were announced this morning, with the mighty CK Net being one of them.

You can read about last years event on Paul’s Blog and I am hoping that this years will live up to the hype.

I have only been to Vegas once before when I was a student, it was great then, but should be even better this time. I will try to get Graham to time the trip around the Calzaghe Fight, though I am not sure if he will go for it.

I’d like to say a huge thanks to buy a gift for taking us, competitions like this are great for campaigns.

We only started promoting buyagift on the back of this competition, thinking we would run it at break even in exchange for a trip to Vegas, but it turned out to be a great earner.

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This is another project I started a while ago, I have already got some great feedback from some of the big hitters in the industry but it would be great to get some more input from people I don’t know out there.

I am looking to compile a list of the most influential individuals in affiliate marketing.

I think this could be extremely interesting, there are a huge number of lists of the biggest companies, networks and agencies but as we all know it is the people that make this industry what it is.

Who are the people you need to keep on the right side of? If you need advice who would it be great to have access to? Who is going to know where the next year will take us?

I am thinking about splitting it out into, Affiliates/ Affiliate managers, Merchant Managers, Network Staff and Agency Staff, plus a list of other influential parties like bloggers or media owners.

If you could email me a list of 5 from each catagory, I am hoping to start publishing these lists in the next couple of weeks with your help.

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