Rob Berrisford.com

This Blog has been live since the 20th of November 2007 and traffic has been slowly building since then.

It has always been the intention to monetize this blog in time, and well, there is no time like the present.

I have added some banners on the sidebar which I am going to start populating from the 1st of February, so if anyone is interested I have three spots that are not confirmed yet, so please drop me an email to discuss.

Also from today I will be integrating bidvertiser into the RSS feed, which is a pretty nifty bit of kit and a nice alternative to Adsense, all you have to do is sign up to the program and prove you are the media owner by adding a code into one of your posts.

Mine is: BDV-221784-BDV

Hopefully this won’t be too annoying on the site, I am going reinvest the money back into the blog for the time being and see how we get on with earnings.

If anyone has any advice it would be great to hear.

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Below is the abstract from my MA dissertation I wrote while studying Interactive Marketing at Bournemouth University Media School. I think although it could be re-adressed some of it is still pretty interesting.

It is about one possible reason for dropped shopping baskets online.

If anyone is interested in reading the whole 20,000 words i will upload it, just let me know.

Abstract

Research suggests that from 25% to 75% of [online] shopping baskets are
abandoned, resulting in an apparent substantial loss of revenue to global online
Business. Previous explanations for abandoned baskets have focused on
consumers ‘changing their minds’ and website design and usability issues. As a result suggestions for overcoming this have focused on design and usability. Yet this would not seem to give a complete view. Why would users simply change their minds after going through the trouble to add the item to their shopping baskets? Further more why would, as research suggests, the average abandoned shopping cart have a value of nearly double the average completed order?

  (more…)

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Here is the blog you have all been waiting for… yeah right!

After some discussion with some of the people I know in affiliate marketing I thought I would start blogging about what I and some of the more “alcohol inclined” members of the affiliate community get up to.

I suspect there wont be a huge amount of “how to make money online” posts, but I will try to include some of my thoughts on the industry along with the thoughts of some of my peers.

I will also be trying to do some quick interviews with some of the more influential people in the industry. Although the pod cast thing is a great idea, and Fraser has done very well with them, it all sounds like a bit too much like hard work for my liking.

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